Service Cadence
The Volvo Service Cadence program is designed to provide Volvo retailers with an effective and comprehensive solution to cultivating long-term customer loyalty from initial transaction. Service Cadence is a turnkey, strategically-crafted and managed cadence of communications designed to enhance the Volvo brand experience and drive repeat service business, with focus on four key areas:
- New Owner Communications
- Service Reminder Communications
- Non-Responder Follow-up Communications
- Declined Service Communications
The Service Cadence program gives Volvo retailers a powerful marketing tool by layering compelling direct mail with cost effective email and personalized phone communications. The multiple channels and methods of contact ensure that each customer will be reached in a way that they prefer and that gives your messages maximum, positive impact.
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Daily Execution
- Daily communication distribution helps keep your service traffic at steady levels
- Frequent processing helps prevent unnecessary contact with customers that have recently had service
Direct Mail Communications
- Sent at strategic intervals to match the service needs of your customers
- Personalized customer messaging, including specific vehicle and service information
- Pricing options on coupons to specifically target your customers
- Many coupons to choose from.
- Complete retailer personalization including contact information, slogan, logo, credit cards accepted, convenience services offered and social media icons.
Complimentary E-mail Communications
- Customers with valid e-mail addresses will receive a corresponding e-mail to support and reinforce every direct mail execution
- All e-mail messages contain links to your website and social media sites
Phone Communications
- First Appointment phone calls reinforce your direct and e-mail communications
- Provide another channel to connect with your customers
- Service Reminder phone calls helps build customer loyalty by contacting them directly.
Robust Service Cadence Reporting
- 24/7 online reporting available to assist you in managing your business
- Real time reporting based on daily DMS data processing
- Detailed response and ROI reports broken down by communication type
- Key Metric reports based on both Program Customers and entire customer base
- Downloadable in a variety of formats, with e-mail subscription options
Strong Support
- Nationwide field presence
- Internal dedicated support for all retailer facilities
